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Uniquely Positioned to Identify and Execute on Attractive Investment Opportunities in the Global Media, Entertainment and Sports Industries


Isos Capital Management is an independent investment firm focused on identifying and executing on investment opportunities in the media, entertainment and sports industries. With its deep operational, strategy, digital and branding expertise, the Firm partners with management teams to accelerate growth, transform their business models and better meet the needs of tomorrow’s consumers and customers. Isos invests in early, growth and late stage media, sports and entertainment companies and considers a variety of investment vehicles.

George Barrios

George Barrios

Founder and Co-CEO

Mr. Barrios is an award winning c-suite executive and most recently served as Co-President and Board Member of WWE. In 2017, Institutional Investor ranked George among the Top 3 CFOs in the Media Industry as part of its All-America Executive team rankings. He joined WWE in 2008 as its Chief Strategy and Financial Officer. Previously, he held leadership roles in finance, strategy and operations at the New York Times, Praxair, Time Warner and HBO. He received his MBA from the University of Connecticut School of Business. He currently serves as the National Board Chair of the Make-A-Wish Foundation.

Michelle and I see unique opportunities for growth and value creation across the media, entertainment and sports ecosystem.
George Barrios

Michelle Wilson

Founder and Co-CEO

Ms. Wilson is a leading sports and entertainment c-suite executive and most recently served as Co-President and Board Member of WWE. In 2018, Forbes named Ms. Wilson one of the 10 Most Powerful Women in Sports. She also was featured on the Adweek 50 list, which highlights the leading executives in Media, Marketing and Technology, and named one of Sports Illustrated’s 10 Most Influential Women in Sports. She joined WWE in 2009 and prior to her appointment as Co-President, served as Chief Revenue and Marketing Officer. Previously, Michelle served as the Chief Marketing Officer of the United States Tennis Association, oversaw all marketing efforts for the launch of the XFL, a partnership between WWE and NBC, and held consumer products and brand management positions at the NBA and Nabisco, respectively. She received her MBA from Harvard Business School.

There is no better time to invest in the industry and we believe ISOS offers a distinct advantage in the marketplace.


February 10, 2023

Isos Capital Launches Isos7 with Carmelo Anthony

August 11, 2022

Isos Capital Management Appoints Sheetesh Srivastava as Managing Director, India

August 1, 2022

Isos Co-Founders to Join Progress Acquisition Corporation

July 18, 2022

Isos Capital Management Acquires Advisory Firm 4Forces Group

January 27, 2022

Isos Capital Management Appoints Brian Flinn as Managing Director

March 1, 2021

Isos Capital Management Appoints Winston Meade as Managing Director

January 7, 2021

Media and Entertainment Executives George Barrios and Michelle Wilson Announce the Formation of Isos Capital Management